Boost Amazon Product Rank
Increase your Amazon sales and product rank by distributing Amazon coupon codes through an external landing page powered by GoToMarket.Tools. Generate your free landing page below.
How Does It Work?
Drive External Traffic To Your GoToMarket.Tools Landing Page
When running a coupon code campaign, direct ad and promotional traffic through a GoToMarket.Tools landing page. Once your customer is on the coupon code landing page, they will claim their unique or multi-use coupon code and will be directed off to Amazon to use it. This allows you to collect vital customer information that you can use in future marketing campaigns, such as customer's first name, last name, email, and phone, in addition to pixelling incoming traffic for use in remarketing campaigns on Facebook, Google, Instagram, TikTok, etc.
In addition to collecting customer information, using a coupon code landing page also allows brands referred in Amazon's Brand Registry to utilize their Brand Referral Bonus, which allows you to get up to 10% back on each sale made through traffic driven from an external traffic source.
Why Does It Work?
More External Traffic = Higher Rank
Amazon's A9 algorithm is prioritizing external traffic as a primary factor in organic ranking on Amazon. Utilizing a GoToMarket.Tools landing page targets 3 main ranking factors, including Impressions, Conversion Rate, and External Traffic.
When you drive external traffic to your Amazon listing through a GoToMarket.Tools landing page, you get 1.) an impression, 2.) since you are offering a coupon code and that coupon code has to be claimed by your customer, it is very likely that you will be getting a conversion, and 3.) since the traffic is coming from an external source, this hits the "external traffic" node of Amazon's algorithm. All of these factors combined are a potent combination for ranking high and fast on Amazon.
What do I gain?
A Host Of Benefits
From building a first-party marketing database to activating Amazon's A9 algorithm for your products, the benefits of GoToMarket are many.
- Trigger Amazon's Algorithm
- Driving external traffic to your product detail page triggers Amazon's A9 algorithm which rewards your listing with higher organic ranking
- Grow Your Customer Database
- Your customer provides their first name, last name, email address, and phone number in exchange for their coupon code
- Earn 10% Back On Every Sale
- External traffic driven from GoToMarket's landing pages that results in a sale on Amazon qualifies you for 10% back on the sale price through Amazon's Brand Referral Bonus program
- Get More Sales
- When you distribute coupon codes, you are driving more sales to your product on Amazon, which in return boosts your ranking within Amazon
- Pixel Landing Page Traffic
- Build your remarketing lists on Facebook, Google, etc. by pixelling your incoming customer traffic to your landing page
- Reporting
- See how many people are visiting your landing pages to gauge the effectiveness of your landing page campaigns.